Short answer
Every Estatovio project is quoted at a fixed price against a written scope. The quote depends mainly on the number of page templates, how your listings reach the site, how many branches and services you have, how much content we write and which integrations you need. You see the scope and the price before any design work starts, and nothing is charged until you accept.
Why there is no price list
A single-office sales agency with a modern CRM feed and its own photography might need a compact site with a handful of templates. A lettings-led group with five branches, two nations' fee rules and a CRM that offers only an export needs something quite different. A package price would either overcharge the first or underquote the second. A written scope with a fixed price is fairer to both. If you want to see what the wider market charges, our cost guide gathers published 2026 figures from other providers.
What shapes the quote
| Factor | Questions we ask | Effect on the quote |
|---|---|---|
| Templates | How many distinct page types are needed: home, search, listing, branch, guide, service, fee page? | Each template is designed, built and tested once, then reused. |
| Listings feed | What does your CRM offer for a website: feed, API, export or nothing? | A documented feed is quickest; an export or manual route needs more work. |
| Branches | How many offices, and do they share fees, teams and areas? | Each branch adds a page, routing rules and possibly a separate fee table. |
| Services | Sales, lettings, property management, new homes, or a mix? | Each service adds pages and, for lettings, a fee page with scheme statements. |
| Content | Will you supply finished text, or should we write it with you? | Writing, including interviews for area guides, can be a significant part of a project. |
| Integrations | Booking diary, valuation tool, review platform, CRM lead capture? | Each adds set-up and testing time. |
| Redesign work | Is there an existing site with search history to protect? | An audit and redirect plan add time but reduce risk. |
What is always included
Some things are part of every project and never appear as extras:
- a written scope and page map, agreed before design;
- mobile-first design, shown in a browser rather than as flat images;
- accessibility work to WCAG 2.2 level AA as the target;
- page speed work, including image sizing and formats;
- privacy and cookie notices written to match what your site actually does;
- spam protection on every form;
- launch, including redirects where needed, sitemap and search console set-up;
- post-launch reviews at two weeks and at six weeks;
- handover of the code, content and documentation.
How the quote is set out
Your proposal lists each part of the work with its price, so you can see where the money goes and choose to drop or defer parts. For example, you might launch with three area guides and add more later, or start with sales and add the lettings section in a second phase. Prices include VAT where it applies, and the proposal says so explicitly.
The proposal also lists running costs separately: hosting and care if you want them, any third-party licences, and any fees your CRM provider charges for a website feed, as far as we can establish them. Our aim is that nothing compulsory appears later that was not in the first figure you saw.
Payment stages
We split payment across the project rather than asking for everything upfront. A typical structure is:
- a deposit when you accept the proposal, which secures the start date;
- a stage payment when the design and templates are approved;
- the balance at launch.
The exact split is set out in your proposal. Care and hosting, if you choose it, is billed monthly from launch.
If the scope changes
Projects change. A new branch opens, the CRM changes, someone wants a feature that was not planned. When that happens we write up the change, price it, and wait for your approval before doing the work. You are never surprised by an invoice for work you did not agree.
Phasing a project
If the full scope is more than you want to spend at once, phasing is often the sensible answer. The parts that carry legal duties or bring in work, such as listing pages, the fee page for lettings and the valuation form, belong in the first phase. Extras that can wait, such as a full set of area guides, map search or a review integration, can follow in a second or third phase once the core site is live. Each phase is quoted separately, and the first phase is built so that later additions fit without rework.
Getting a quote
The quickest route is to complete the project planner, which produces a plain text brief, and send it to us through the contact page. If you prefer, simply write to us with your branches, services, CRM and what is not working on your current site. We reply within two working days, usually with a few questions, and send a proposal once we understand the scope.
Can you give a rough figure before a full scope?
Yes. Once we know your branches, services, CRM and whether you need content written, we can give an indicative range by email. The fixed quote follows the written scope.
Do you offer monthly payment plans for the build?
The build is paid in stages as described above. If spreading the cost further matters to you, say so when you get in touch and we will discuss what is possible.
Is the quote really fixed?
Yes, against the agreed scope. Changes you ask for are quoted separately and only done with your approval.