Short answer
Each branch gets its own page with its address, opening hours, the areas it covers, the people who work there and its current listings, written so no two branch pages read the same. Team profiles are built from one central list, so when someone joins or leaves you update them once and every page follows.
Why branch pages deserve their own service
For an agency with more than one office, branch pages do several jobs at once. They tell a seller which office will handle their valuation, they tell a tenant where to collect keys, and they give search engines a clear signal about where each office trades. When they are done badly, they do the opposite: three pages with the same paragraph, the same photo of the high street and a different postcode give visitors no reason to trust any of them.
The same thinking applies to a single-office agency. A clear page about the one branch, with real opening hours and the faces behind the desk, answers questions visitors would otherwise have to ring up and ask.
What each branch page includes
| Element | Notes |
|---|---|
| Address, map and directions | Including parking and step-free access details if visitors come in person. |
| Opening hours | Held in one place so seasonal and holiday changes update everywhere at once. |
| Areas covered | The towns, villages or postcodes the branch handles, linked to area guides where they exist. |
| Who works there | Names, roles and photos drawn from the central team list. |
| Contact routes | Phone, email and a valuation form that goes straight to that branch. |
| Current listings | Properties handled by the branch, filtered automatically from the feed. |
| Something only that branch can say | A short, specific paragraph about the office and its patch, written with the branch manager. |
Keeping branch pages distinct
The last row in that table matters most. It is easy to fill a branch page with things that are true of every branch: your values, your awards, your service standards. Those belong on the about page. A branch page should be full of things that are only true of that office. We sit down, usually on a call, with each branch manager and ask what makes their patch different: the housing stock, the type of buyer, the busiest months, the local quirks. That conversation becomes the core of the page.
Branch pages and Google Business Profile
Each physical office usually has its own Google Business Profile, and the branch page is the natural link from that profile. Google's guidelines ask businesses to represent themselves as they are known in the real world, and say that virtual offices are not eligible unless they are staffed during business hours.[1] Google asks for a consistently used business name and an accurate address, and as good practice we keep the name, address and phone number on each branch page identical to the profile, so visitors never see two versions. Setting up or verifying the profiles themselves is something you do directly with Google, and we can give guidance on it.
Team pages people believe
People choose agents partly on instinct, and a team page is where that instinct forms. What helps is simple: a real, recent photo of each person, their role, how long they have been with the agency if they want to share it, and a line or two in their own words. What does not help is a wall of identical corporate headshots with titles like "property consultant" that explain nothing.
A few practical points shape how we build team sections:
- One source of truth. Every person is entered once, with the branches they work at. Branch pages and the main team page both read from that list.
- Consent and accuracy. Staff photos and personal details are personal data. Each person should agree to what is published about them, and profiles should come down promptly when someone leaves.
- Qualifications stated precisely. If a team member holds a qualification or membership, the profile names it exactly as the awarding body does. Vague claims of being "fully qualified" are best avoided.
- No invented reviews. Quotes about individual staff should be genuine and attributable, in line with the ban on fake reviews under the Digital Markets, Competition and Consumers Act 2024.[2]
Branch pages on a phone
Many visits to a branch page are practical: someone wants the phone number, the opening hours or directions. On a phone those details sit at the top of the page, with the number as a tappable link and the address linked to a map. The longer description of the branch and its patch follows below for anyone who wants to read it. Opening hours show today's hours first, with any bank holiday changes clearly marked, because an out-of-date hours line is one of the quickest ways to lose a visitor's trust.
Opening a new branch
Opening an office is a good moment to set up branch pages properly, even if the rest of the site stays as it is. We can add a branch to an existing site as long as it is built in a way we can extend. The new branch page goes live with its own address, team and listings filter, and the existing branch pages are reviewed so the areas each office covers are clear and do not overlap confusingly.
Should each branch have its own website?
For most agencies, no. One site with strong branch pages concentrates your search visibility and keeps fee information, policies and branding consistent. Separate sites can make sense for a distinct brand, such as a premium homes division, but that is a business decision first.
How often should team pages be updated?
Whenever someone joins, leaves or changes role. Because profiles come from one central list, an update takes minutes, and our care plan can handle it for you.
Can branch pages show different fees for each office?
Yes, if your fees differ by office. The fee table and scheme statements for lettings can be set per branch, and each rental listing links to the correct one.
Sources
Checked on 29 October 2026. Each entry says what kind of source it is.
- Guidelines for representing your business on Google, Google Business Profile Help (platform documentation)
- Unfair commercial practices (CMA207), Competition and Markets Authority (regulator or enforcement guidance)