Short answer
We design the search results and property page templates on your site, and plan how listings travel from your CRM to those templates. The aim is simple: every listing appears quickly, shows its price, status and key facts clearly, and disappears or changes status the moment it should.
The listing page is the product
Visitors come to an agency website to look at property. They may read your about page later, but the first thing they open is a listing, and the first thing they judge you on is whether it tells them what they need. A good listing page answers the questions a buyer would otherwise ring up to ask, and makes the next step obvious: book a viewing, ask a question or register for similar homes.
We treat the listing template as the most important design on the site. It is drafted first, tested with real examples from your current stock, and only then used to shape the rest of the build.
What goes on a property page
A property page needs a predictable order so buyers can compare homes quickly. The template we build has a fixed home for each of the following, with clear handling when a field is empty rather than leaving a confusing gap.
| Field | Why it matters |
|---|---|
| Price or rent, with any qualifier | The first fact Trading Standards named for listings in 2022.[1] For rentals, the Renters' Rights Act now requires the advert to state the proposed rent.[2] |
| Council tax band | Also on the 2022 list, and an ongoing cost buyers compare between homes.[1] |
| Tenure (sales) | Freehold, leasehold or share of freehold changes a buyer's costs and the legal process.[1] |
| Energy rating | Adverts in commercial media, which includes the internet, must show the energy performance indicator from the EPC.[3] |
| Status | Under offer, sold subject to contract or let agreed, shown clearly so visitors are not misled about availability. |
| Photos, floor plan and description | Fast-loading gallery with captions, a floor plan that opens at a readable size, and a description your team writes. |
| Further material facts | Room for the additional facts a property may need, such as non-standard construction, restrictions or utilities, depending on the home. |
The law here moved in 2025. The detailed material information guidance from the National Trading Standards Estate and Letting Agency Team was withdrawn when the Digital Markets, Competition and Consumers Act 2024 replaced the older consumer protection regulations. [4] Under the new Act, the CMA's guidance describes leaving out or hiding material information as a prohibited misleading omission when it is likely to cause the average consumer to take a different decision, so the agent has to judge what that consumer needs.[5] The government said in June 2026 that it will publish new non-statutory guidance on the quality of information in property listings.[6] A template with clear fields for the common facts makes it easy to adapt when that guidance arrives. Our material information guide explains the background in more detail.
Search and filters that suit how people look
Property search can go wrong in two directions: too thin, with nothing beyond price and bedrooms, or so elaborate that it buries the results. We start from what your buyers and tenants actually filter by. For a city lettings agency that might be furnished status, available date and pets allowed. For a village sales agency it might be garden, parking and distance to the station.
Search results show the facts needed to choose which listings to open: price, status, bedrooms and a short headline. Results pages load quickly on a phone, keep their filters when a visitor taps back from a listing, and have addresses that can be bookmarked or shared.
Planning the feed
Your listings already live in property software that sends them to the portals. The website needs the same data, at the same time, without your team typing anything twice. During scoping we find out exactly what your provider offers.
Feed technology has moved on in the past decade. Property Industry Eye reported in May 2016 that Rightmove planned to switch off its older overnight feed in July 2016, moving agents to its Real Time Data Feed.[7] Its current specification describes JSON calls over HTTPS for adding, updating and removing properties.[8] That feed sends listings to Rightmove, not to your website, but it shows the standard you should expect: changes measured in minutes, not overnight. Your own website feed should keep pace with it, so a property never shows as available on your site after it has gone under offer on the portals.
What we confirm with your provider before quoting:
- whether they offer a feed or API for your own website, and in what format;
- how often it updates, and whether removals and status changes are included;
- which fields it carries, including council tax band, tenure and energy rating;
- how photos, floor plans and EPC graphics are delivered and at what size;
- any fees the provider charges for website feed access.
Sold and let properties
Old listings need a deliberate policy. Leaving sold properties live as if they were still available frustrates buyers and can mislead them. Deleting them outright throws away pages that may have built up visits and links. A common middle path is to keep a sold or let page for a set period with a clear status banner and links to similar available homes, then retire it with a redirect. We agree the policy with you and build it into the feed handling so nobody has to remember to do it.
What you get
- Designed and tested search results and property page templates.
- A written feed specification agreed with your CRM provider.
- Feed import, scheduled updates, status handling and image processing.
- Structured data on listing pages where it describes the page accurately.
- Monitoring that flags listings with missing key fields to your team.
Can listings appear on our site before the portals?
That depends on your CRM. Some providers send to every destination at once; others let you choose. We build the website side to accept updates as soon as your provider sends them.
What if our CRM does not offer a website feed?
Some providers only supply listings to their own website platforms. If that is the case we will say so before you commit, and set out the options, which may include changing provider or using an export.
Do you build map search?
Yes, where it helps. Map search suits city lettings and spread-out rural areas. It adds cost and weight to the page, so we only recommend it when your buyers or tenants are likely to use it.
Sources
Checked on 29 October 2026. Each entry says what kind of source it is.
- National Trading Standards publishes guidance on Part A material information for property listings (12 July 2022), National Trading Standards (regulator or enforcement guidance)
- Will the prohibition on rent bidding in the Renters' Rights Act 2025 result in more discrimination against prospective tenants? (4 June 2026), Field Court Chambers (secondary source)
- A guide to energy performance certificates for the marketing, sale and let of dwellings (updated 11 December 2017), GOV.UK (government publication)
- Material Information guidance withdrawn as the Digital Markets, Competition and Consumers Act takes over (9 May 2025), Propertymark (secondary source)
- Unfair commercial practices (CMA207), Competition and Markets Authority (regulator or enforcement guidance)
- Home buying and selling reform roadmap (19 June 2026), Ministry of Housing, Communities and Local Government (government publication)
- Rightmove gets ready to shut down its overnight data feed (19 May 2016), Property Industry Eye (secondary source)
- Rightmove Real Time Datafeed Specification (v1.4.1, November 2023), Rightmove (platform documentation)