Short answer
Care and hosting keeps an agency website safe, fast and accurate after launch. It covers hosting, security updates, daily backups, monitoring of uptime, the listings feed and forms, small content changes such as team updates and fee changes, and a yearly review of the pages that carry legal information. It is optional: you can host the site yourself if you prefer.
What care means for an agency site
An agency website is never finished. Team members come and go, fees change, branches move, a new rule arrives that affects how rentals are advertised. Meanwhile the software underneath needs security updates, and the listing feed needs to keep running every day without anyone thinking about it. The care service exists so these things happen on schedule rather than when someone notices a problem.
What is included
| Area | What we do | How often |
|---|---|---|
| Hosting | UK or European hosting with HTTPS, set up for the site's traffic and photography. | Ongoing |
| Security updates | Server software and site dependencies kept current, tested before they go live. | As released, checked weekly |
| Backups | Full backups stored away from the main server, with a restore tested every quarter. | Daily |
| Uptime monitoring | Alerts if the site stops responding, investigated during working hours. | Every few minutes |
| Feed monitoring | Checks that new listings arrive, status changes apply and removed properties come down. | Daily |
| Form tests | A test submission through every form, confirming delivery to the right inbox. | Monthly |
| Content changes | Team updates, opening hours, fee changes, new area guide edits, within an agreed allowance. | On request |
| Speed check | Core Web Vitals reviewed against Google's published thresholds.[1] | Quarterly |
| Compliance pages review | Fee table, scheme statements, privacy and cookie notices checked against current guidance. | Yearly, and when rules change |
The yearly review
Rules that affect agency websites change more often than most people expect. Within two years, the consumer law behind listing information was replaced by the Digital Markets, Competition and Consumers Act 2024,[2] new cookie exceptions came into force under the Data (Use and Access) Act 2025,[3] and the first phase of the Renters' Rights Act changed how rentals can be advertised in England from 1 May 2026.[4] The government has also said it will publish non-statutory guidance on property listing information and a code of practice for agents.[5]
Once a year, and whenever a relevant change is announced, we review the pages on your site that carry legal or regulatory information and send you a short written note: what changed, which pages it affects and what we suggest. Decisions about your fees and policies remain yours, and where a question needs legal advice we will say so rather than guess.
Content changes
Each care plan includes a monthly allowance of small changes. Small changes covered by the allowance include adding or removing a team member, changing opening hours for a bank holiday, updating a fee, adding a new area guide that your team has drafted, or swapping a photo. Requests go by email, and we aim to complete them within two working days. Larger pieces of work, such as a new section or a redesign of the listing page, are quoted separately so the allowance is not swallowed up.
Hosting it yourself instead
Care and hosting is optional. Some agencies prefer to host with a provider they already use or to have an in-house person look after the site. In that case we hand over the code, the content, documentation on how the site is built and deployed, and the feed configuration. We can still be called on for individual pieces of work.
Security in practice
Agency websites hold contact details from valuation and viewing requests, so they are worth protecting properly. Under a care plan, the basics are fixed: HTTPS on every page, server software kept up to date, administrative access limited to the people who need it and protected with strong authentication, and forms that send through authenticated email rather than storing submissions in an exposed database. Backups are stored separately from the main server and restored as a test every quarter, so we know they work before they are needed. Where third-party scripts are added at your request, such as a booking diary or review widget, we check what they load and what data they send before they go live.
When something goes wrong
If the site goes down or the feed stops, our monitoring raises an alert and we start investigating during working hours. You receive a short note explaining what happened and what was done. If a fault lies with a third party, such as your CRM provider's feed, we gather the evidence and help you raise it with them.
Leaving the plan
Care plans run month to month after an initial period agreed in your proposal. If you leave, we help you move the site to new hosting with a full copy of everything. Your domain stays registered in your agency's name throughout, so there is never a question about who owns it.
Is the care plan required if you build our site?
No. It is offered because many agencies would rather not manage hosting and updates, but you are free to host elsewhere.
Where is the site hosted?
We use hosting located in the UK or Europe for agency sites. The exact provider and location are stated in your proposal.
Can you look after a site you did not build?
Sometimes. We would start with a short review to understand how it was built and whether we can maintain it safely, and we will tell you plainly if a rebuild would cost less over time.
Sources
Checked on 29 October 2026. Each entry says what kind of source it is.
- Web Vitals, web.dev (Google) (platform documentation)
- Material Information guidance withdrawn as the Digital Markets, Competition and Consumers Act takes over (9 May 2025), Propertymark (secondary source)
- The Data (Use and Access) Act 2025 (Commencement No. 6 and Transitional and Saving Provisions) Regulations 2026 (SI 2026/82), legislation.gov.uk (legislation)
- Implementing the Renters' Rights Act 2025: our roadmap for reforming the private rented sector (13 November 2025), Ministry of Housing, Communities and Local Government (government publication)
- Home buying and selling reform roadmap (19 June 2026), Ministry of Housing, Communities and Local Government (government publication)